About
· Stephen.

Florida · 2025 Subject 01
The Story

I'm an AI-first creative director and filmmaker specializing in cinematic, social-native advertising. I blend generative AI with traditional craft to build bold visual worlds — fast — from concept through finished spot, without sacrificing taste or story.

My work focuses on character, tone, and spectacle, using AI as a creative accelerant rather than a gimmick. I have a background in film, design, and high-volume branded content. I help brands and agencies move quicker, think bigger, and ship work that actually looks finished.

The path here is unusual on purpose: USC MFA in Film & Television, a Cal Poly degree in Animal Science (yes, really), and a degree in Media & Graphic Design from Art Institute LA. Three lenses for the same problem — story, system, surface. Nine years at R&CPMK and MediaNug directing concept, edit, and design for global brands and theatrical campaigns. Now an AI Filmmaker at Jiffy Shirts, shipping ~40 AI ads a month with full media-buying attribution attached.

If you need someone who can sit in the room with a Hollywood producer in the morning and a SoFla restaurant owner in the afternoon and ship work that respects both — that's the job I want.

Manifesto
Most AI creators don't know cinema.
Most cinema people don't ship 40 ads a month.
Almost nobody does both with a
media-buyer's brain attached.

01 Experience

Now
March 2026 — Present

AI Content Creator

Jiffy Shirts
  • Produce ~40 AI-generated ads/month; concept, direct, execute end-to-end with generative tools + Adobe.
  • Upload, launch, and structure campaigns across Meta / Google / YouTube; targeting, keywords, budgets, copy, tracking.
  • Rapidly test hooks, visuals, messaging, and formats; analyze watch time, CTR, CVR, engagement, and lead quality.
  • Continuously pivot strategy based on performance; A/B test creatives, audiences, and landing pages.
  • Scale winning concepts via budget increases, audience expansion, new variations, geos, and channels.
Lead
Nov 2021 — Feb 2026

Project Manager · Lead Editor · AI Creative Lead

MediaNug
  • Originated and shaped campaign concepts, visual worlds, and storytelling frameworks across social, trailer, and brand content.
  • Defined creative direction and editorial voice for Instagram, TikTok, DraftKings, Doritos, Facebook, Paramount, and Universal.
  • Led and directed editors, designers, and cross-functional teams to execute against a unified visual and narrative vision.
  • Oversaw pacing, tone, and cinematic quality for trailers, promos, and social campaigns — Smile 2, TMNT, Scream.
  • Pioneered generative AI for concepting and production (Higgsfield, Nano Banana, custom pipelines) for rapid ideation and scalable asset creation.
Foundation
Sep 2017 — Oct 2021

Senior Graphic Designer · Commercial Director

R&CPMK
  • Led concept and visual direction for large-scale experiential, video, and social campaigns for Hyundai, Genesis, Marvel, and Super Bowl LII & LIII.
  • Directed design teams from ideation through execution — premium craft, strong brand storytelling, cohesive visual systems.
  • Served as Commercial Director for Frontier Communications, shaping national campaign creative end-to-end.

02 Education

USC
MFA · Film & Television Production
Cal Poly · San Luis Obispo
BS · Animal Science
Art Institute · Los Angeles
BS · Media & Graphic Design

03 Tools

Video & Motion
Premiere Pro · After Effects · CapCut
Generative AI
Kling · Veo 3.1 · Higgsfield · Nano Banana · Custom Pipelines
Design
Photoshop · Illustrator · InDesign
Pitching
Keynote · PowerPoint
SMILE 2 SCREAM TMNT DORITOS DRAFTKINGS HYUNDAI GENESIS INSTAGRAM TIKTOK PARAMOUNT UNIVERSAL MARVEL FRONTIER SUPER BOWL LII SUPER BOWL LIII SMILE 2 SCREAM TMNT DORITOS DRAFTKINGS HYUNDAI GENESIS INSTAGRAM TIKTOK PARAMOUNT UNIVERSAL MARVEL FRONTIER SUPER BOWL LII SUPER BOWL LIII
Selected projects · 2026

Make something
unforgettable.

Email Stephen 310 · 593 · 1942